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Timeless Appeal of Old-School Branding

Kicking Off with Retro Branding Retro branding's like a time machine for your brand, taking people back to the good old days and sparking...

Mastering Customer Retention for Your DTC Brand

Grasping the Concept of Customer Retention Customer retention is all about keeping your customers coming back and staying satisfied with...

Identifying Warning Signs in DTC Investments

Grasping the Concept of DTC Investments Direct-to-consumer (DTC) investments are gaining momentum as businesses bypass traditional retail...

Unboxing Moments That Matter

Why Unboxing is Key in the DTC World So, unboxing ain't just about getting the stuff outta the box. It's all about creating a fun...

Why Consistency in Brand Identity Drives DTC Growth

What Is Brand Identity? Brand identity is much more than a logo or tagline—it’s the impression your brand leaves on customers. In the...

OTT - Okay, what is this exactly?

Over the last couple years we've seen an increasing number of dollars move away from "traditional" avenues such as broadcast and migrate...

How do you attract retailers?

Attracting retailers, whether it be to brick-and-mortar or e-commerce, can be daunting. Retailers, especially the big ones, won’t call...

Why Brands should invest in Amazon CPC campaigns

When contemplating whether or not to implement CPC (Cost Per Click, also known as PPC or Pay Per Click) ads for your Amazon business,...

The Keys to Crowdfunding

How we went from knowing nothing about Kickstarter to doubling our pledge goal in less than a week. One of my pet peeves when trying to...

Penny Wars

The Number One Mistake Brands Make When Reselling on Amazon This situation is going to be best explained by a story. So, let’s tell one....

5 Tips on How To Up Your Work From Home Game

Moving your entire business out of your office and online can be tough, especially in the middle of a pandemic. But working from home can...

Omni-Channel Retail - Why It's Shifting

Long gone are the days when selling just in a brick & mortar location are enough. Now, selling online carries similar implications....

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